So on the evening before Heritage Day I had been invited to the Mens Health show...It was set to take place on the field in front of La Med almost right on the ocean...The show itself was amazing, really good music, great lighting effects, it was a really professional and well put together show. And they had some really big sponsors. Posters of Justin Timberlake for the new Givenchy pour homme were everywhere. They know how to represent and get maximum brand recognition for the brands that are sponsoring them. Ever since Ive been a Mr SA semi-finalist I have had a much keener eye for these types of things, as a big part of the competition is getting sponsorship and people to invest in you and your charity.
Mens Health represents and encourages a healthy and productive lifestyle, which are things I believe in and promote. But I feel the magazine lacks an edge, in that the only people they use on the cover are American celebrities, well known SA sportsmen, or the perfect generic model. Like why has their never been a Mr SA on the cover?
Wouldn't that be the perfect person and role model to be on the cover? But they would rather put a "perfect type model" on the cover. Which is fine. Their perogative and they doing what works for them. But for me its almost mis-representation as Mens Health is supposed to be the mag for "every man", but this isnt what they represent on their cover in my opinion.
But it is a great mag and they are doing an amazing job. The production, research, advertising and sponsor collaboration that goes into it is very impressive.
But I think Im more of a GQ man ;)
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